Sirel was born from one little baby blanket to Her most beloved one.
Creating this blanket with true love helped a fresh citizen of the world to become
acquainted with the new world and to establish Sirel's brand values.
Years later, we still create all our products with the same passion and commitment.
Just like this very first baby blanket,
they are born by hand with love, care, and inspiration.
Because we know that our little world wonders deserve only the best.

We wish to be like that lilac flower with five petals, You will be lucky to find. We wish to share with You the happiest moment of a new person's arrival and be with You while this little wonder is growing. 


Our little rays of the sun need warmth, care, and love but also the freedom to move, explore, and develop. So our products are natural and skin-friendly and of course, made in double size. Therefore can nothing interferes with the joy of discovery and comfort lasts longer.

We have chosen yarns that are not only warm but also soft and tender on the delicate skin of small ones. Most of our yarns do contain beside merino wool also luxurious alpaca wool - for our products to be almost as soft as mom's hand. All our fabrics and most of our yarns have ÖKO-Tex 100 certificate, which means they are guaranteed skin-friendly and do not contain harmful substances. That way there is no need to worry and moms and dads can together with their little ones focus on the most important - growth.   

If You share the belief that our laughing button eyes, little rays of the sun, cute nuggets, brave princes and delicate princesses deserve something special, 

You are in the right place! 

Let's help them to grow together for the joy of Mom-Dad, Grandma-Grandpa, and the whole world! 

With Love, 
Sirel